On Instagram, ads win with content
Instagram users consume ads like any other content. An ad that does not grab attention in the first two seconds gets skipped, no matter how well targeted. Our strategy centres on native, vertical and authentic-looking creatives.
Reels
Short vertical videos for discovery and low-cost reach.
Stories
Full-screen ads with links that drive quick action.
Feed & Explore
Product showcases, carousels and catalog ads.
How do we measure success?
Instead of likes and reach, we report on business results such as messages, form submissions, website sales and cost per conversion.